Most People Are Losing Money on ETFs—and Don’t Even Know It

Here's how to make sure every ETF you own matches your strategy (not just the hype)

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Last week, I spoke with a reader who has been buying individual stocks and told her that ETFs can dramatically improve her annual returns—if she knows how to choose the right ones.

And whether you realize it or not, I’ve been telling you the same thing for the past month.

Across free and paid articles, I’ve shared:

• 2 Bitcoin ETFs that I’m personally invested in

• 40 other Bitcoin ETFs you can choose from

• 1 nuclear energy ETF and 4 individual companies to invest in AI

But today, I’m not just giving you stock picks—I’ll teach you the first step in analyzing ETFs so you choose only the best for your strategy or theme.

The Problem

Finance people love telling beginners that ETFs are “safer” than individual stocks.

But that’s bull****.

If you buy an ETF that has nothing to do with your strategy or theme, you’re not being safe. You’re playing Russian Roulette with your money.

Pulling the trigger to buy those ETFs feels great until your investment account flatlines.

Here’s the Point

Some ETFs are:

• Incredibly well-built

• Packed with high-performing stocks

• And perfectly match a clear theme or strategy

Others?

They are:

• Carelessly filled with low performers

• Thematically mismatched for your strategy

• And overlap with ETFs and companies you already own.

So, how do you know if an ETF is actually aligned with your strategy?

Here’s a simple 5-minute video explanation.