[BTS #2] What Makes a Winning Product?
And why it's important to your investing ...
Welcome to the 2nd edition of the Earn Out Loud PRO behind-the-scenes newsletter. Last week, I shared why I’m creating the new PRO subscription.
Today, I’ll share over a decade of my professional experience helping startups and Fortune 500 companies create winning products. Then, I’ll explain how I decided what content to include in Earn Out Loud PRO.
Digital products—like any other winning product—begin with the end in mind.
For me, this meant creating a membership subscription that reliably teaches beginner investors the know-how and systems to earn consistent income on their own.
Those were my constraints.
Every lesson I included about business, buying and selling investments, trading psychology—everything had to fit within those constraints, and nothing was allowed to be out of bounds.
This allowed me to focus on exactly what I knew readers would need, and I trashed everything else. Without those guardrails, it’s easy to get sidetracked and add useless “fluff” to a product… any product.
But with the end established, I could confidently start building the content.
Here’s what I’ve settled on:
Over the last couple of weeks, the above overview has changed a lot.
While developing the PRO subscription, I spoke with many of our most active readers through email, social media, text, and phone calls, and I asked a ton of questions.
Your feedback—especially your responses to questions like “What have you tried before?” “How profitable are you now?” and “What do you need from a mentor?”—forced me to revisit my earlier beliefs about the content I thought I needed to include. I reworked much of what I originally planned to do.
This resulted in a much stronger product.
While I know what the PRO subscription needs to accomplish, the details and constraints surrounding exactly what needs to be covered in the content were educated guesses—but now they’re not. Your feedback helped me build a much stronger product that will help you transform your earning potential in investments, so thank you.
Today’s Lesson:
Only invest in companies that transform lives through winning products. If a company’s product doesn’t transform customers' lives, it cannot positively transform your bank account.
Examples:
Amazon transforms the lives of home shoppers—its share price increased 990% in the last 10 years.
Apple transforms the lives of non-technical creatives—its share price increased 775% in the last decade.
Microsoft transforms businesses in many ways—its stock price increased 967% over the last 10 years.
On the other hand, X (Twitter) is a platform for opinions but doesn’t primarily transform lives—the company was eventually delisted from the New York Stock Exchange and taken private.
Snapchat is entertainment-based and doesn’t essentially change the lives of its users—its stock price has struggled since the company first went public in 2017. Today, it’s worth less than when it first hit the market.
Next Week:
I’ll share more about what I think the financial education industry (and its content creators) are doing wrong and why you won’t see those mistakes in Earn Out Loud PRO when it launches in January 2025.
In the meantime, look over the screenshots I shared above. What are you most excited about? Is there anything you think is missing? As I mentioned, your feedback helps immensely, so don’t be shy—reply and let me know!
We’ll talk soon,
Isaiah from Earn Out Loud