[BTS #1] Why I'm Building the Earn Out Loud PRO Subscription Tier
And an important lesson about business...
Welcome to the first edition of our Earn Out Loud PRO behind-the-scenes newsletter.
This BTS newsletter for our upcoming subscription tier, Earn Out Loud PRO, will go out every Sunday until January 5th, 2025.
Instead of building a waitlist and emailing everyone a few days before it goes live, I want to do something a little different.
Between now and the release of the Earn Out Loud PRO subscription on January 6th, I’ll share everything that has gone into the creation of it:
Why I created the PRO tier
How I decided on what I’m including (and what I’m leaving out)
How I’m pricing this PRO subscription
How I settled on the additional resources and bonuses I’m adding
My strategy for launching
I’m sharing all of this with you because Earn Out Loud PRO includes valuable lessons on business-building. Even if you aren’t interested in building a business, hearing my plans for creating and selling this subscription—how I’m deciding what goes into it, determining how I’ll price and package it, and ultimately launching it—will be extremely useful next year when you learn how to evaluate businesses to invest in.
But I also want you to know just how much I’m putting into this PRO subscription. I want you to see how valuable it will be and why it’s unlike anything else out there. If I do it right and give you more than a shiny sales page with a subscribe button, I know you’re more likely to buy it, actually apply the information, and get much closer to achieving financial freedom.
It’s a win-win.
Let’s start with why: Why am I working on a PRO tier?
“After my wife and I were laid off during the white-collar recession in 2023—even with a baby on the way—we didn’t rush back to work, simply because we didn’t have to.”
You’ve probably seen me write—or heard me talk on social media—about how my investments allowed us to maintain our lifestyle for over 12 months without working. That’s because investing, done right, provides freedom.
The freedom to live on your terms, take time off if that’s your choice, and enable other freedoms for you and your family.
But I’ve realized there’s a disconnect between the content I’ve shared and actually reaching that freedom.
Here’s the problem:
I offer free content through the newsletter and other platforms like Instagram, TikTok, and YouTube.
However…
Most of that content focuses on what you could do with long-term investing and how helpful it could be for your personal finances.
It doesn’t teach crucial principles, such as finding valuable companies, reading investment charts, buying low-priced investments, trading investments for weekly profits, performing technical and fundamental analysis, minimizing risks, understanding investor sentiment, and more.
I’ve always believed that everyone should learn how to invest, but thanks to the surveying I’ve done over the 24 months, I now know that most of my audience needs it.
Here’s what held people back:
“A lack of proper guidance.”
“Finding the right companies.”
“Courage to reinvest after losing money in the wrong companies.”
“Not having “enough” money.”
Here are photos of some of those responses:
This is why I’m offering the Earn Out Loud PRO subscription tier.
I’m listening carefully to the needs of my audience (i.e., you), analyzing what’s being asked of me, and then iterating until my offer solves your problem. When I worked in corporate as the head of test engineering, helping startups reach $30M+ valuations, I learned that this is the best way to serve your customers. I’m intentionally building it in this way to ensure that Earn Out Loud PRO is exactly what you need.
Today’s Lesson:
Great businesses solve real problems for everyday people.
Here are some examples:
Amazon removes the headache of driving from store to store looking for a specific item by shipping whatever you need to your doorstep within 48 hours. Uber eliminates the pain of calling and waiting for expensive cabs (or asking around for a ride) by sending the closest drivers directly to you on your command. Apple allows artists to quickly create and share in today’s digital society without actually being “techie.” Earn Out Loud PRO helps beginner investors earn consistent profits without getting a finance degree or having a boatload of cash to invest with.
In business, we call these UVPs (unique value propositions.) It would help if you kept this in mind next year when we start evaluating businesses to invest in.
Next Week:
The next edition of this BTS newsletter will focus on how I decided what to include in this PRO subscription and how I plan to make it exactly what readers are looking for.
While I have a good idea of what I want to share, please reply and let me know if there’s anything specific you want to know about the ideation or creation process of Earn Out Loud PRO.
All the best,
-Isaiah from Earn Out Loud